Shawn Bezzant

Outstanding record of developing and directing strategic marketing initiatives in demanding and fluctuating environments. Delivered strong revenue growth and market penetration for established technology firms and startups, personally directing traditional and digital marketing efforts in demand generation, channel development, and campaign management and measurement.

Proven expertise in budget administration, acquisition and client retention, key account development, and promotions marketing. Proficient in marketing automation tools such as CRM (Salesforce), SEO Optimization Tools, and pay per click (PPC) advertising platforms such as Google AdWords, Facebook Advertising and LinkedIn Advertising.

Can immediately make a strong impact by:

• Planning & executing aggressive growth strategies
• Developing & launching successful new products & services
• Identifying & seizing untapped opportunities & emerging markets
• Forging win-win strategic alliances, partnerships & distribution channels
• Building a culture of innovation, continuous improvement & organizational excellence
• Recruiting, mentoring, managing & motivating high-performance marketing organizations

Holds a BA in Business Administration from Florida Institute of Technology. Member of the American Marketing Association. Proud Veteran (Sergeant) of the United States Air Force.

Skilled in Budget Management / Campaign Management / Client Retention / Cloud / Technology / Growth Strategies / Corporate Communications / Enterprise Solutions / Marketing Development / Measurement & Tracking / CRM / Promotions / Planning / Presentations / Positioning / Press & Media Relations / Social & New Media Marketing /
Startups / Team Leadership / Technology / Vendor Management / Business Strategy / Marketing Alliances